The General Director of “Karlson Tourism” – the image of the company, the right attitude to partners and customers, as well as on near and distant plans.
Despite the fact that the total tourist traffic abroad are falling, there are companies, which the process as if not touched. For example, “Karlson Tourism” does not get tired to surprise the market striking events, which, of course, notice and travel agents and their clients. Why a walking tour? About this and also about future plans of the company in an interview with HotLine.travel the General Director Ekaterina Fedorova
Catherine, in September, you participated in Forte Fest 2016, held in Forte Village Resort in Sardinia. Shortly thereafter, staged a colourful Matryoshka Party in the first International tourism investment forum if it in 2016. What is next?
The organization of or participation in such events is a good occasion to demonstrate the professionalism of our team. In the first place – to travel agencies. Because we work in the niche with the most complex and demanding segment: develop individual tours premium. Retail partners must be sure that your charge in the truest sense of the word “dear” clients, the real experts, and the ability to organize a high class event with the involvement of partners is an important indicator of skill.
When the team is composed of experts to come up with something new, non-standard nice and easy. So for the upcoming new year holidays we and our trusted partners agencies are preparing for something special – location-based game KT-Challenge 2016, which will be held in December. We invite all our partners to participate. Details will be published on our website as soon as November 10. All the details is not going to disclose, save intrigue. I can only say that it will be starring the leading “Russian radio”, will be a lot of surprises and gifts.
The organization of such events requires considerable costs, and the industry’s crisis. Not too expensive to walk in a big way? Or it is investing in the promotion?
We work on projects in partnership with major brands: Ingosstrakh Exclusive, World Class, “Russian Media group”. Attract other partners and sponsors. Knowing that if the market declined significantly in the medium price segment, it almost has not affected the premium segment. Through such projects, we again and again go to their main target audience.
The outbound tourism market continues to change. According to some experts, even wealthy tourists tend to optimize costs. How do you assess the prospects for the coming winter?
We are fully optimistic. Not only because in this segment the situation is more stable, but also because we see growing demand for our product and understand what it involves. Travel Agency serving discerning travelers, rather cherish them. Therefore, the mass tour operators book mainly group tours, but complex individual applications long prefer to trust us. Say directly: I do not want all applications to be put in a “basket”. In addition, they know, and believe me, it’s not just a buzzword for us every client is special and each agent is a very important partner.
By the way, love to travel… declare It all, and in fact retail is increasingly confronted with, for example, confirmation of the selected accommodation suppliers tourism products. Many have simply refused to cooperate with tour operators in favor of bookings through the GDS. What guarantees do you give to agents?
We are very serious about this critical issue. A striking example is the UAE market. In the high date most popular hotels of deluxe category, these rooms often fall into the stop sale. However, thanks to many years of collaboration and direct contact with units, we almost always fails to provide the requested customer number.
And allow some expansion of the subject in relation to the travel agencies. Let me give a concrete example of our not flashy, but real concerns about them. Our program is a Director’s tour of the Tuscan thermal spas, which was held in October, was designed so that participants not only got a thorough understanding about the product, and fully tested it on myself – thank you to our Italian partners Italian Hospitality Collection. Agents are well rested and will now be able to share positive emotions with their customers, which certainly will contribute to more successful sales.
Go back to your winter lineup. Emphases? But at the same time – please share your assessment of the demand on important directions.
In winter season we see a large demand for the Maldives, the UAE, the Seychelles, Israel, America, increased sales of sea cruises in the premium class, many requests for the Chalet and expensive hotels in the more popular Alpine resorts.
But I want to elaborate on the drivers of this season. This year with the arrival of the new Manager of Maldives Anastasia Please, we have also multiplied the number of direct contracts with hotels of the archipelago. Traditionally focused on selling luxury structures – pay attention to our Christmas collection: the One & Only Reethi Rah 5* Deluxe Anantara Kihavah 5* Deluxe, Cheval Blanc Randheli 5* Deluxe Four Seasons at Landaa Giraavaru 5* Deluxe, Velaa Private Island 5* Deluxe, Conrad Maldives Rangali Island 5* Deluxe. All of these hotels in November still offer certain promotions discounts for early booking, for stays more than a certain number of nights free accommodation for children, free dinners, etc.
Now about the UAE. In this area we have also strengthened our team, and it is now headed by Jeanne Furaeva. Traditionally recommend travellers to Jumeirah Palm island in Dubai – luxury hotels in Madinat, One & Only, Atlantis, The Palm. You should pay attention to the other Emirates of RAS al-Khaimah, Fujairah, where there are new complexes a decent level – Waldorf Astoria Ras Al Khayma 5*, Double Tree Marjan Island, Le Meridien Al Aqua 5*. Worthy representatives of the famous hotel brand has opened in Ajman Fairmont Ajman is a 5* Ajman Saray Luxury Collection 5*.
On the demand side, at the autumn races in the UAE, it remains at the level of the same period in 2015, but booking for the new year and follow-up date of 2017 is significantly ahead of last year’s figures. This season were more likely to seek the combined program – beach relax on the Indian ocean Islands, and then stopping in Dubai for two or three nights.
For luxury tours in General, even in a crisis characterized by a significant depth of sales. Are actively booking for February, March and even for the summer of 2017.
Since we touched on planning horizons, tell us – what is your playing piece in the next summer season?
Is pleased to announce signing a contract with the airline “Gazprom Avia” on the flight program to Sardinia for 2017. Flights start June 3 departures weekly, on Saturdays. As usual, the carrier will give us the Boeing 737 with a capacity of 120 seats of which 20 seats a full business class.
Tour packages for the summer of 2017 are already in implementation. So hurry up to book the most popular among Russian travelling public accommodation Forte Village Resort, Capo Boi Falkensteiner 5*, Tanka Village Resort 4*, Chia Laguna Resort. The season is open!